“Over the past 30 years that we have been in business, we have seen the beauty industry grow and evolve at a rapid rate,” said Esther Bolkin, Director and Founder of Glad Lash, Inc.“As such, we feel this survey offers us key insights into our industry and helps us to ascertain where we can help our lash and brow artists to continue to grow and build their businesses.What we are seeing is a group of highly motivated and talented professionals, who are making their way in the fast-paced world of beauty, but may need guidance in the areas of client attraction and promotion.”
The great news is that we’re a happy bunch, with 80% of us expressing career satisfaction. Bravo! And, congrats on pursuing your passion with joy! Another high point: 89% of us have completed training and are fully certified, so we can be proud of our skill and commitment to professionalism.
Managing client after care was the number one daily concern, and most artists also face issues fixing others' work, and offering competitive pricing. Sound familiar? We also need to address the stat that highlights that more than half of the eyelash artists surveyed have dealt with a client's allergic reaction in the past year. With so many reactions occurring, it’s essential to always conduct a consultation before lashing new clients.
The majority of technicians work up to 30 hours a week, with 75% earning up to $50,000 per year. The results also show that opportunities are waiting to be seized. For instance, 63% of us only do eyelashes - and hey, that’s a great gig… but you can increase your income by adding additional services beyond your lashes. We know you like to be your own boss (nearly 80% of you, that is!), so be your own best CEO and invest in learning the latest trends, such as volume application or eyebrow services. An easy way to expand your business is to create a website, which is a vital part of your digital marketing strategy, but only half of respondents have a website, and only a third of those are blogging on a regular basis. We get it, it’s hard to blog when you have lashes to set, but consistent content is one key to building your eyelash empire. If you don't have time to create your own website, try a business directory such as the Artist Directory by GladGirl, a free resource dedicated to lash and brow artists.
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