Creating a lash menu from scratch is about more than deciding what to charge for a full set. A well-designed lash menu helps clients understand their options, makes booking easier, and creates natural opportunities to increase your average service value. From service tiers to fill pricing and aftercare retail, every part of your menu should have a purpose.
Begin by identifying the primary lash services you want to offer. Most lash artists can build their menu around classic, hybrid, volume, and mega volume extensions, depending on their training and target clientele.
Rather than listing dozens of variations, create clear service categories that make the differences easy to understand. For example:
Include a short description of each service explaining the look and level of fullness clients can expect. This allows customers to choose based on their desired result rather than simply selecting the cheapest option.
Service tiers can make your lash menu easier to navigate while encouraging clients to consider higher-value options.
Your entry-level service might provide a natural enhancement, while premium tiers offer additional fullness, customization, or specialized techniques. The goal isn't to make lower-priced services seem inferior. Instead, each tier should provide a clear reason for the price difference.
Consider highlighting one service as your "most popular" option. This can serve as an anchor between your basic and premium services and help guide clients toward the service that best fits your typical customer.
Fill pricing should be straightforward and based on the amount of work required—not simply how long it has been since the client's last appointment.
You might structure fills around different intervals, such as:
However, establish clear policies for clients who arrive with too few extensions remaining. If a client needs extensive removal and replacement, you may need to classify the appointment as a full set rather than a fill.
You can also price fills by lash style. A volume fill, for example, generally requires more time and materials than a classic fill, so your menu should reflect that difference.
Clearly defining your fill policy prevents misunderstandings and helps protect your appointment time.
Add-ons are one of the easiest ways to expand your menu without creating entirely new primary services. Think about treatments that complement the lash appointment and provide a noticeable benefit.
Potential lash add-ons include lash baths, specialized cleansing treatments, eye masks, lash conditioning treatments, or extended styling options.
Keep your add-ons simple. Too many choices can overwhelm clients. Instead, offer a small selection that is easy to explain and easy to add during checkout.
Your lash menu shouldn't have to stop generating revenue when the appointment ends. Aftercare products can become an important part of your retail strategy.
Consider bundling an aftercare kit with products clients need to maintain their extensions at home. A kit could include a lash cleanser, cleansing brush, and other recommended aftercare essentials.
You can offer the kit as an optional upgrade during booking or recommend it at the end of every appointment. Position it around convenience and lash maintenance rather than simply making it a sales pitch.
For example, a "Lash Aftercare Kit" can give new extension clients everything they need to establish a proper cleansing routine from day one.
A successful lash menu should answer three questions quickly: What service should I book? What does it include? How much does it cost?
Keep descriptions concise and avoid overly technical terminology. If you use terms such as "wispy," "volume," or "hybrid," provide enough explanation for clients who may be unfamiliar with lash terminology.
Your menu can also include estimated appointment times, fill requirements, and policies for late fills or excessive lash loss.
Most importantly, build your menu around your ideal client and your business goals. The right structure makes your services easier to sell, encourages clients to explore premium options, creates opportunities for add-on revenue, and turns aftercare into an ongoing retail relationship.
A thoughtfully designed lash menu isn't just a price sheet—it's a sales tool that helps guide clients toward the services and products that best support their lash goals.
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