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The Foundation and Future of GladGirl

The Foundation and Future of GladGirl

1 min read

Posted by GladGirl Team on October 03, 2023

Brian Greene, GladGirl Co-Founder & CEO

Inspired by Esther’s visionary focus within the eyelash extension industry, son-in-law Brian joined her journey, formally partnering with Esther to found Glad Lash in 2009. Brian immediately set out to tap into the full potential of the business Esther had begun some 35 years prior.

To better support growth, fortify long-term sustainability, and accommodate a rapidly growing customer base, he launched a comprehensive online store with full e-commerce capabilities and an impressive catalog of new products as well as eyelash sizes and styles! Working largely behind the scenes, he mindfully developed the brand and company culture taking on the leadership role of CEO in 2011.

Effectively anticipating and identifying industry trends, Brian continued to diversify product lines, expand company services, and innovate branding to satisfy customer enthusiasm and demand. In January 2016, this evolution was formally established as GladGirl. And, in 2018 GladGirl again expanded its vision and took form with the first of its physical stores.

As the brand moves ahead to greet the next era of service and beauty innovation, Brian continues to align with GladGirl’s founding mission...

“This is where GladGirl shines like a guiding light. We firmly believe that when our customers thrive and achieve success, we will naturally flourish as well, fostering a beautiful cycle of growth and prosperity.” - Brian Greene

GladGirl will continue to expand its physical presence as well as its already diverse product offering.  We look forward to being an important partner with our GladGirl Community now and in the decades to come.

GladGirl Team

GladGirl Team

Lashing out since 1981, GladGirl brings over 40 years experience to the beauty industry. The Eyelash Extensions Blog is our contribution to the advancement of professional skills and industry standards. Here you will find salon business articles, training resources, beauty tips and general health and wellness content.


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