Television sets and the screens on which we view content have come a long way. How TV or a movie is shot now is extremely important to makeup artists because now makeup is even more important than ever! No mistakes can be visible because every little detail can be seen. And not just on a TV screen, but on a HUGE movie screen where a person's face is sometimes the only thing that fills up that space. Every pore on a face can be seen!
The type of TV or movie I am speaking to is shot in 4k or UHD (Ultra High Definition) which is 4x sharper than 1080p HD (High Definition) or 9 times sharper than a 720p HD. You may be familiar with these terms with your own TV set at home. The result is whatever is shot will be seen on a higher-definition display, whether it be a TV or movie screen. It's a great experience for the viewer, but, a much harder job for the makeup artist behind the scenes due to the fact that 4k also produces colors four times more realistic.
In SD, which is somewhat old technology now, small flaws could pass on screen but now with HD technology and now 4k, small flaws can be easily seen so they must be fixed. In the past, if there was a little flaw or mistake, lighting or technicians in the control room could feasibly correct it. And in the same vein, if lighting was off, makeup artists could make adjustments accordingly. 4k technology makes teamwork even more essential than before. It also requires brighter sets, so the makeup has to be warmer.
Makeup and beauty lines have had to come out with new formulas and launch new products to keep up with this fast moving medium. Makeup Forever for example, has an HD foundation line and now an Ultra HD line that the industry uses and loves. Overall, makeup now has to be approached as if you are looking under a microscope at your subject. It has to look great to your naked eye and seeing your work on a UHD or 4k screen will do that for you! A small flaw will look gigantic on a screen so attention to detail is a must.
This evolution in TV technology, with more to come I am sure, is a challenge for a makeup artist because you must have amazing skill, know how to prep skin and know how to use and mix products for this medium. Phones now also carry this technology, so everyone is in this together! What are your thoughts? 4k or Bust?
With almost two decades as a professional makeup artist working on film projects, tv shows, photo shoots and weddings, LA based Heather Coopersmith brings some serious skills and knowledge to the Glad Lash Blog with her guest posts. Heather sees her art (and her hair!) as a creative outlet, and says "My world is a visual experience and I want to make you a part of it!" We're super excited to have Heather brightening up our world. You can reach out to Heather on Instagram @makeupthebride