The lash artist industry is booming, with the global eyelash extension market valued at $1.62 billion and projected to grow steadily through 2030. This surge is driven by rising demand for personalized beauty services, where skilled lash artists transform clients’ confidence with stunning, customized looks. For aspiring entrepreneurs, turning a passion for lashes into a thriving business is more achievable than ever, especially with GladGirl’s professional-grade products and training support. Whether you’re starting as a side hustle or aiming for a six-figure career, GladGirl equips you with the tools, training, and community to succeed. Here’s a step-by-step guide to building your lash business with GladGirl.
At GladGirl, we’re more than just a supplier—we’re your partner in growth. With the right mindset, a clear strategy, and high-quality tools, building a successful lash business is absolutely within reach. Here’s how to do it.
Every great lash career starts with a solid foundation. Getting certified ensures you’re providing services safely and professionally. It also builds trust with clients and sets you apart in a competitive market. The foundation of a successful lash business is expertise. GladGirl Academy offers comprehensive training programs, including Classic, Volume, and Mega Volume Eyelash Extension courses, as well as LashLift and Brow Lamination classes. These courses, available globally or at GladGirl’s Agoura Hills, CA location, are designed for beginners and seasoned artists alike. For example, the Classic Eyelash Extension Kit Training equips you with professional-grade tools and techniques to deliver flawless results.
Certification from GladGirl not only hones your skills but also builds client trust, setting you apart in a competitive market. Continuous mentorship from experts like Shannique Austin, GladGirl’s Head of Education, ensures you stay ahead of industry trends. GladGirl supports artist development with resources, community support, and the opportunity to become a GladGirl Certified Trainer—a fantastic way to elevate your brand and share your expertise with other aspiring artists. Learn more about becoming a GladGirl Trainer.
Consistency and quality start with the tools you use. Clients can tell the difference between a rushed job and a flawless set—and so can your booking calendar.
GladGirl products are designed for professionals who take their craft seriously. Whether you're doing classic, volume, hybrid, or mega volume, our GladGirl lashes deliver superior curl retention, softness, and style. Pair them with GladGirl adhesives, like our super-fast drying glues, for long-lasting wear and happier clients.
A thriving lash business requires a strong brand and loyal clients. Start by leveraging GladGirl’s Artist Directory, a free marketing tool to connect with local clients. Social media is key—78% of lash artists use platforms like Instagram to showcase their work. Post daily content featuring your GladGirl-powered lash sets to attract attention. Word-of-mouth referrals, used by 82% of artists, are also critical. Offer promotions using GladGirl’s Aftercare Kits to encourage repeat visits. Retail GladGirl products like Lashe EnMasse Mascara to boost income, as artists who retail report higher earnings. For example, selling GladGirl’s Be Eye Beautiful False Lash & Makeup Gift Set can add a lucrative revenue stream.
GladGirl offers marketing tools and business support tips to help artists succeed. Think about how you can differentiate yourself: Do you specialize in bridal sets? Color lashes? Sensitive eye clients? Define your niche and go all in.
Streamline your process by using an online booking system and automated appointment reminders. Maintain detailed client records and always follow up after appointments. These personal touches can turn first-time customers into loyal regulars.
Don’t underestimate the power of upselling. Offer clients retail items like GladGirl Lash Wash, mascara wands, or lash extension-safe cosmetics to increase revenue per appointment. Education builds trust—explain how using the right products at home extends the life of their lashes.
Once your books are full, it’s time to think about scaling. This could mean raising your prices, hiring other artists, moving into a larger space, or teaching your skills.
The GladGirl Trainer Program offers a lucrative and rewarding path to leadership in the lash community. As a trainer, you'll receive exclusive perks, earn income from teaching, and elevate your personal brand. You’ll also be supporting a new generation of lash artists—solidifying your legacy in the industry.
Building a lash business from a side hustle to six figures is within reach with dedication and the right partner. GladGirl’s 40+ years of expertise, premium products, and robust training programs provide the foundation for success. From mastering techniques to scaling through training, GladGirl supports every step
The beauty industry, especially lash services, is expected to continue growing exponentially over the next decade. With low startup costs, high profit margins, and flexibility, it’s no wonder so many beauty entrepreneurs are turning their lash skills into thriving businesses.
Lashing out since 1981, GladGirl brings over 40 years experience to the beauty industry. The Eyelash Extensions Blog is our contribution to the advancement of professional skills and industry standards. Here you will find salon business articles, training resources, beauty tips and general health and wellness content.
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